Due to the many variable costs involved in the production of our jewelry, we are unable to constantly update our prices to reflect the market changes.

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Wholesale Application · Starter Case

We'll take the risk on your opening order.

Start with a curated case of 24 proven sellers — about $3,000. Anything still on your shelf in 180 days ships back on us, full credit. No minimum after that.

Apply Now See What You'd Earn
269 independent jewelers already carry Joryel Vera. Most approvals take 1–2 business days.
24Products in the Case
$0Minimum After Your Case
180Day Full Return
What's In the Case

Twenty-four pieces. Chosen from what already sells.

Not a random assortment. Not overstock. Each piece pairs a genuine stone with sterling silver .925, signed with the JV mark, designed by Joryel himself.

AGTA MemberRJC-AuditedIJO-ApprovedDesigned since 1987
Not Just Inventory

Every case ships with a Launch Kit.

Free with every Starter Case — nothing to design or print yourself.

01

Matched-Family Photography

Ring, pendant and earrings shot together, same stone — ready to post the day your case arrives.

02

Counter & Window Cards

Print-ready POS cards — "Same Stone. Same Cut." — sized for a counter card or a window poster.

03

Merchandising Guide

How to arrange 24 pieces by stone family, so the set sells itself.

04

Counter Staff Script

One page. The exact line that turns a single ring sale into a matched three-piece set.

05

Full-Line Catalog

Every SKU beyond your case, so your second order is a lookup — not a guess.

06

"Nothing Goes Out of Stock" Card

Slipped into the box — the one line that earns a customer's repeat purchase.

The Guarantee

How the risk-reversal works.

01

Apply

With your resale certificate. Most accounts approved in 1–2 business days.

02

Choose Your Case

24 pieces, about $3,000 — Launch Kit included.

03

Sell at Your Pace

No deadline pressure. No reorder quota.

04

Day 180

Anything unsold ships back on us — full credit, both ways.

Why This Is Different

Nobody else in the category does this.

Brand Opening Terms Who Carries the Risk
Lafonn $3,000 minimum Retailer — full inventory risk
Samuel B. Territory protection Retailer — no inventory risk-sharing
Joryel Vera $3,000 case, then $0 minimum Us — 180-day full credit, our shipping both ways
Other Curated Openings

Start bigger, or smaller.

No minimum order applies — these are curated suggestions, not requirements.

Case Test

~$1,100
Retail value ~$2,750 · 24 SKU
  • 12 birthstones × ring/pendant
  • Launch Kit included
Starter Case

Full Case

~$3,000
60 SKU
  • 180-day full return
  • Launch Kit included
  • 1–2 day approval

Resort

~$6,000
120 SKU
  • Full-line coverage
  • Launch Kit included
  • Priority account rep
FAQ

Before you apply.

How much do I need to invest?
About $3,000 for a 24-piece opening case. No minimum required after that.
How much can I earn?
Wholesale runs at 40% of retail — roughly 2.5x on what sells.
Where do I start?
Apply below with your resale certificate. Most accounts are approved in 1–2 business days.
What if something doesn't sell?
It ships back at day 180, full credit, on us — both directions.
How fast does inventory turn?
Every piece is a proven seller from a matched family, so one sale tends to bring the customer back for the set.
Do I need a resale certificate?
Yes — a valid resale certificate is required to complete your application.
Is there a minimum order after my first case?
No. No minimum, no negotiating, ever.
What if I want to start bigger or smaller?
See Case Test and Resort above.
269 Independent Jewelers Already Carry It

The case, and the risk, are on us.

Most approvals take 1–2 business days. Your Launch Kit ships with your first case.

Apply Now